We’ve been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what lots of people still believe, Instagram is not only a fun app where one can post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are several people on the market who promise to cultivate your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.
These kinds of followers have zero value. In fact, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 tips to help you get real Instagram followers:
Tell a Story with Hashtags
It’s great to use your organization name as a hashtag, but you need to think beyond that.
If you want to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You intend to start a conversation when you’re sharing posts for things such as:
Events
Promotions
Contests
Product launches
A good example of a brandname would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage people to gather and share their chips, and also to use the hashtag if they share photos of their meetups.
Through the use of engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.
Get Creative
Instagram is about photos, so many people think about the caption as an afterthought.
Don’t neglect the image caption! comprar seguidores chilenos You can generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers.
Here are some ideas to help you build-up followers on Instagram with your posts:
Use questions in your caption. Write your question at the start of the post so that people see it first.
Get personal together with your post. Tell a story about yourself, or how your product helped or inspired someone else.
Ask people to tag others. Asking people to tag three of their close friends or tagging someone they’re grateful for brings other potential followers into the equation.
A great example of a brand that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the globe.
Remember when it comes to using Instagram posts to obtain followers, it’s about being authentic. Don’t use questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
Go Local
One of the best ways to build your Instagram followers would be to become familiar with your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by visiting the search page and clicking on the Places tab.
Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like everything you see. Hopefully, this will be the start of a natural interaction.
For example, if you offer life coaching services, you could type in your location accompanied by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, if you have a physical location that people have checked into on Instagram, comment on those posters’ pictures to make sure they’re alert to your Instagram presence, and then follow them.
These are some of the best methods to build Instagram followers the right way: no bots, no shortcuts, just old ways to engage with your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with getting the lack of knowledge, skill and support needed to create their web business presence.